Kanye oftentimes makes himself an easy target because he's at times arrogant, always out-spoken, and isn't afraid to be different. The latter two I don't mind so much, lol. But one thing that's consistent is that he pushes the limits of what people expect a typical rapper to be. He makes GREAT music and gives you something fresh every album in terms of his sound or his style of rapping. He makes the best videos of any rapper, perhaps ever.
This video doesn't fit the lyrics of the song necessarily but if you understand the point he's making in the song and you understand what the visuals in the video represent you can see that Kanye's trying to tell you something a little deeper than just what the words mean. It's a dope video and I'm sure it'll be controversial or at least cause lots of discussion in hip-pop circles (yes, I wrote "hip-pop").
There's also an uncensored version on vimeo that's definitely not safe for work, lol.