- The tragedy that took place on 9/11/2001
- Jay-Z's Blueprint
But leading up to that day, there was a buzz surrounding something that had nothing to do with national security, terrorism, or tragedy. That was, the hip-hop "beef" between Jay-Z and Nas (and Mobb Deep too). Everyone that was a hip-hop/rap fan around that time had most likely heard two songs: 1) "H to the Izzo" (because Jay debuted it at an awards show earlier, that was an epic moment now that I think about it), and 2) "The Takeover". For hip-hop this was pretty much as big as it could get. Two of raps best and most respected artists ever were about to battle, and Jay had thrown the first punch on wax. This was either a great marketing strategy, real rivalry/jealousy, a fight for the top spot, or some weird and twisted combination of all of those things and more.
Sidebar: Let it be noted that at the time Jay took that shot Nas wasn't putting much music out and he was also (I believe, Nas Stans) dealing with his ailing mother who had cancer.Jay basically took an unwarranted shot at a man who was going through some serious life issues. It was totally unnecessary. The shot at Mobb Deep (Prodigy specifically)? Well, that was probably warranted.
Back to this post however, once they let everyone leave the office and head home and after trying to contact my loved ones, what did I do? I went straight to the old Record & Tape Traders on Charles Street in Baltimore and purchased "The Blueprint". And that leads me to the following article that poses some a couple theories as to why, like me, 419,999 other people went out and bought Jay's album that week.
Why Jay-Z's Music Still Mattered on 9/11 (Source: cnn.com)
This article poses that many people purchased this album amidst the chaos of 9/11 and the days that followed because:
- Young people not directly affected are more removed from tragedies like this.
- "Jay-Z's teen and early 20s fans, already hyped up about this release long beforehand, remained focused on their idol".