UPDATE: I'm not the only one who has thoughts on thisModel Minority - Jay Z's Champagne Endorsement is Illegal.RapUp - Armand de Brignac: The New Negro Drink?
I'm dedicating this one to my man J-Rock who suggested I speak on this. I know I told you I was going to wait homie, but...I lied.
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In the past few days there's been a lot of hoopla about Jay-Z and this new champiggity he puts on display in his latest video,
"Show Me What You Got". Armand de Brokeback
(Armand De Brignac or whatever-the-f*ck it is), is now being positioned by both
the company that bottles the champagne and indirectly (or perhaps directly) by Jay-Z as the mogul's brand of choice. That is, when he's not sippin' Armie or Belvie or Heineken or Budweiser Select. Now whether or not you believe that Jay-Z's "endorsement" makes 'de Brokeback hip-hop's champiggity brand of choice is up to you, but it's already been exposed that orders have reached preposterous (never-before-seen) levels for the company since the video debuted. Not to mention that Jay-Z has a pretty solid track record of being a jig-influencer (shot out to
DP). The increase in orders for 'de Brokeback is by no means a surprise. We hip-hop fans can be oh-so gullible and impressionable, especially when it comes to the self-proclaimed God MC, "Jay-Hovah". This guy should be rapping with a turban, shouldn't he?
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In the past few days however, there has been lots of speculation that this product didn't "just-so-happen" to appear in a scene of Jay's latest video where he shuns Cri$$y and decides to partake in the
"Ace of Spades" (By the way, how convenient that the bottle with the Ace of Spades on it was presented during a card game? Jay-Z you slickster you!). There's
some speculation that he was paid to put the product in this video. As if he needs the money.
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What's being lost in all of this is the irony that this is the same guy trying to assist with the water crisis in Africa by uhhhh, touring the country putting on benefit concerts (I assume they're benefit concerts). I wonder how many bobbles (shot out to my CH fellas on that one) of 'de Brokeback he's giving away to those famine-stricken, no-water-having, Jay-Z lovin' Africans? Not to mention my wondering about how many of said Africans give a shillznit about what type of champiggity he drinks when they're water is
dirtier than Ricky Williams' pi$$. You try drinking water that looks like Flava Flav bathed in it! Bet you won't like that shyt...Unless you're
Dee-lishcious (howeveryouspellthatGHETTOA$$shyt).
It's well known that Jay-Z recently found quite the loathing for his previous favorite brand of bubbly, Cristal, and subsequently pulled all 10,000 bottles of it from his home along with the 23.5 thousand that were sitting at the bars of his 40/40 clubs in NY and NJ. The media's making more a deal about this switch of bubbly brands than Jay-Z appears to be though. Jay-Z, in his typically Jiggaman style, really isn't doing anything he hasn't done before with the products he allegedly loves. Remember Belvedere vodka? Remember Armadele vodka? Got your Audemar Piguet watch yet? Maybe you forgot about your Continental T? How about your Scooby Doos (I'm still tryna figure out what those shyts are)? Or your Purple label shirt or the littany of other ridiculously expensive items Jay-Z loves. The man drops brand names like Game drops rapper's names! Jay was giving loads of people free promotion, right. At least he started dropping Roc-A-Wear and Armadele to promote some of his own shyt.
Now though, it appears he's going the route of the endoresment hoe (not to be confused with the route of the
camera hoe)...Heineken last year, Budweiser this year. Cristal at the retirement party, 'de Brokeback at the un-retirement party. What's next? Oh, the ESPN deal! And just for a little positive PR, throw the African Water Crisis in there too! Next up he might as well go to
North Korea and pop bottles to solve the nuclear testing crisis. I'm sure China and South Korea would endorse JAY-Z if he could pull that shyt off.
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On one hand you gotta respect his saavy and his ability to leverage the brand that HE IS into lots of successful ventures. On the other hand you have to think that he will promote uber-expensive champagne, clothing, liquor, cars, etc. (
all liabilities by the way). But somehow he also manages to think about the little (African) person and give back (sort of). He once said:
"I get rich and give back/To me that's the win-win"
Nikka wasn't lying.
THAT'S for DAYUM sure!
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Aside from saving the water for Africans, he is busy
making subpar songs;
pushing his album release date up while pushing his employees' release dates back; Bey-ing the block (W-T-F???);
being the DEVIL; part-owning an NBA franchise; owning a clothing line; partnering with Budweiser & ESPN; and God only knows what else after this album is released. The man truly is the Michael Jordan of rap isn't he? Or is he just what Puffy has always been? An over-exposed fixture of pop culture with so much money that all you want is 1) ways to spend it, 2) ways to make more, and 3) ways to keep yourself relevant...
When they say you gotta take the good with the bad...Jay-Z's a prime example of taking all the (arguably/questionably) bad with the good. But even he admits he's
"a bad influence, got the world drinking gold bottles"... That shyt is so de' BROKEBACK!